Branding concept for a soft sci-fi film festival

For the 2020 Cannes Young Lions competition in Hungary the challenge was to design a branding concept for a soft sci-fi film festival called “Future Film Festival”.

It is important to know that these films are not the typical CGI orgy blockbusters with spaceships and aliens but more of a psychological journey to a possible future.

The logo represents the viewer as they observe the different paths that humanity can take on the way.